Northform SaaS
Northform had raised a strong Series A and built genuinely great analytics infrastructure. Their problem: the marketing site spoke to engineers, not buyers. Demos were low-volume and low-quality.
- Client
- Northform Analytics
- Industry
- SaaS / B2B Tech
- Timeline
- 8 weeks
- Role
- Positioning Strategy, Web Design, Development, Analytics Setup
- Stack
- Next.jsTailwindCSSHubSpotSegmentVercel
Series-A analytics tool had strong product, weak marketing site converting demos.
Positioning refresh, opinionated marketing site, and a demo-request funnel with intent tracking.
3.1× qualified demos · CAC down 22% in two quarters.
We ran a two-week positioning sprint with the founding team, rebuilt the site around buyer jobs-to-be-done and instrumented the entire funnel with intent tracking. The result was a 3.1× lift in qualified demo requests within 60 days of launch.
How we built it.
Buyer & ICP Research
12 customer interviews, win/loss analysis and a full messaging audit to find what language converts vs. what the team assumed.
Positioning-Led Design
Rebuilt the value proposition from the ground up. Every section answers a buyer objection, in order.
Marketing Site & Demo Funnel
New marketing site with a multi-step demo request form, segment-based copy personalisation and HubSpot CRM integration.
Intent Tracking & Iteration
Segment + HubSpot setup to track page-level intent signals. Monthly A/B test cycle on hero and CTA copy.
Our CAC is down 22% and the demos we're getting are actually qualified. The site now does the work our sales team used to do manually.